5/9/05

 
Your Name _______________________________

Commercial & Storyboard - Video Project

When you are the next big movie producer, advertising genius, or even just a film student, you will find that people will not simply give you a camera and tell you to go make a video or movie. They will tell you what to do, or they will want a specific outline of what you plan to do. This project will run you through the planning process, learning the steps to make a more professional video or film.

What are you selling?

You need to have an idea (it doesn't have to be your own!) of what you want to show, or what you want to sell.

What exactly is the product?

What do you call your product? What group are you targeting?

What aspect are we selling? Does it taste good, does it quench your thirst? Does it help you run faster?

Approach

How will we sell it? What approach will we use? Listed below are several approaches:

Just Give Me the Facts & Figures
The Testimonial
Hop on the Bandwagon

Contains Magic Ingredients
We Know What You Fear
We are Better
Repeat After Me

Glittering Generality
Weasel Words
Have I Got a Deal For You

Now that you know what you are selling, how will you film it?

Locations

What are the possible shooting locations you could use?

Shots

What are the possible shots available to you?